Coatings Innovation in the Future: Sustainability and Performance

The upcoming American Coatings Conference will feature a keynote address by Robert Roop, Senior Vice President and Chief Technology Officer at Axalta Coating Systems. Roop's address will examine the changing landscape of coatings innovation, particularly the evolving relationship between sustainability and performance in shaping the industry's trajectory.

His lecture will explore the shift in coatings innovation focus. In the past, innovation was driven primarily by the need for improved performance (durability, cure rates, consumption, etc.) while meeting regulatory compliance. In the future, innovation will be heavily focused on improved sustainability, driven by societal demands.

Roop's keynote will explore the challenges and opportunities arising as sustainability takes a central role in the innovation process.

About the keynote speaker

Robert Roop has served in his current role at Axalta since July 2019, and in various technology leadership roles across Axalta over the preceding 10 years. Prior to those roles he spent 20 years in technology and operations positions at DuPont in various polymer and chemical businesses. Roop holds a B.S. in Chemical Engineering from West Virginia University and a Ph.D. in Chemical Engineering from Texas A&M University.